Jersonal is based on our desire to support as many people as possible in living a better and happier life. When we wanted to improve our own life we quickly came to the realization that most companies act within a silo and only offer solutions from within this silo. When you walk into a gym and ask them about the best fitness measure the answer will always be a gym membership and the running app will only recommend you how to run but no advice if you should run or better go for a different type of exercise.

Time makes planning even more challenging. We all want to be healthy, have enough money and be connected to our loved ones when we are getting old. Nearly all of these require some preparation now in order to live a happy life when getting older. Having enough funds in retirement requires saving some money now and being fit when you are 80 requires a lot of hard training at age 30 and onwards to build up a strength and endurance buffer that you can afford to lose at a higher age.

We've set ourselves the goal of packing all this complexity into a simple digital solution that helps you live a better life with smarter AI and based on your data. We will only be able to achieve this outcome if we put the interest of our users - your interest - first and focus on a set of core principles.

Our purpose, mission and values

Our purpose is to create a positive change for many individuals and make the world a better place.

Our mission is to help our users to become better, healthier, more successful and satisfied. For that we have to create an environment to empower and develop the best talent that is convinced of our purpose, mission and values.

Our values

• Our first priorities are the life balance and satisfaction of our users and our co-workers.

• We improve the life of our users in terms of health, wealth, social and personal impact.

• We create an environment that attracts the best talent and allows them to work in an environment of trust and empowerment. With empowerment comes accountability for outcomes.

• Our work is based on science, facts and an output-focused meritocracy.

• We always ask for the reason and challenge ourselves if there are simpler ways to reach an objective.

• We work in creative, cost-effective and automated ways to generate the profit that allow us to establish new, better offers for the user base and potential new users.

• Glorious future - most things remain to be done.